{"id":769,"date":"2026-07-28T17:20:06","date_gmt":"2026-07-28T17:20:06","guid":{"rendered":"https:\/\/blog.adlington.fr\/index.php\/2026\/07\/28\/39-of-americans-identify-as-content-creators\/"},"modified":"2026-07-28T17:20:06","modified_gmt":"2026-07-28T17:20:06","slug":"39-of-americans-identify-as-content-creators","status":"publish","type":"post","link":"https:\/\/blog.adlington.fr\/index.php\/2026\/07\/28\/39-of-americans-identify-as-content-creators\/","title":{"rendered":"39% of Americans identify as content creators"},"content":{"rendered":"<blockquote><p>A few years ago I would have said that the Fifa president has forgotten one of the golden rules of modern life \u2013 that it\u2019s always fine not to post. You could always, quite simply, just not post. And yet, can that really be said to be the case any more? A fascinating report last week by Luminate, the entertainment data analysts, found that 39% of Americans identified as content creators, while Goldman Sachs\u2019s own last look at the subject forecast well over 100 million people globally placing themselves in this class over the next few years.<br \/>\n\u2014 Read on <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2026\/jul\/28\/gianni-infantino-world-cup-fifa-instagram\">www.theguardian.com\/commentisfree\/2026\/jul\/28\/gianni-infantino-world-cup-fifa-instagram<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago I would have said that the Fifa president has forgotten one of the golden rules of modern life \u2013 that it\u2019s always fine not to post. You could always, quite simply, just not post. And yet, can that really be said to be the case any more? A fascinating report last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[20,10,77,38],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-blog","tag-attention","tag-democracy","tag-social-media","tag-society"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":0,"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adlington.fr\/index.php\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}