He was told that on winning a million yen’s worth of goods his mission would be complete; moreover he was allowed to eat and drink whatever edible or drinkable prizes he could get, including dog food. And all the time his ordeal was being broadcast to a huge Japanese TV audience without his realising it.
This was around the time of the movie The Truman Show and before our own TV staple Big Brother.
— Read on www.theguardian.com/film/2024/nov/26/the-contestant-review-the-cruelty-of-reality-tv-on-show-in-one-of-its-earliest-manifestations
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