Casper Grathwohl, Oxford Languages president, said: “Brain rot speaks to one of the perceived dangers of virtual life, and how we are using our free time. It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year.
“I also find it fascinating that the word brain rot has been adopted by gen Z and gen Alpha, those communities largely responsible for the use and creation of the digital content the term refers to.”
— Read on www.theguardian.com/media/2024/dec/02/brain-rot-oxford-word-of-the-year-2024
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