Bland, easy to follow, for fans of everything: what has the Netflix algorithm done to our films? | Netflix | The Guardian

But “consumers don’t want to have to work hard to find what to watch,” said Smallwood. “They just want the right thing served up to them.”

Todd Yellin believes ChatGPT is capable of writing a cookie-cutter Christmas movie now – but the potential blowback for trampling on human artistry wouldn’t be worth the risk. Most interviewees I canvassed think we are still some years away from AI producing a boundary-pushing script.

The strange paradox of the streaming era is that as the quest to personalise entertainment has continued, entertainment itself is becoming steadily more impersonal. The user, and the fantasy of unlimited choice, is king. The auteur, and singularity of perspective, are now subordinate – and the tsunami of AI threatens to wash them away completely.
— Read on www.theguardian.com/media/2025/aug/28/bland-easy-to-follow-for-fans-of-everything-what-has-the-netflix-algorithm-done-to-our-films