Booksmaxxing: how reading became sexy | Books | The Guardian

This is beginning to sound a trifle insane. That’s booksmaxxing!

Isn’t this all coming at a time when book reading is actually in decline? Overall, yes. Since 2003 the number of Americans reading for pleasure has dropped by 40%.

So booksmaxxing is a niche trend cocooned within a much larger trend that’s heading in the opposite direction? That’s what makes it cool.

Wrong – that’s what makes it an entirely performative exercise aimed at convincing the world you are intelligent and possess an attention span. What’s that? Sorry, I wasn’t listening. *Performatively flicks page of book*
— Read on www.theguardian.com/books/2026/jun/17/booksmaxxing-how-reading-became-sexy


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